Application of Analytics
In this article we will talk about some of the successful applications of analytics. We will start this week with 2 different examples which I was reading recently from a podcast of Accenture and then move to some of the other industrial examples.1. Harrah’s EntertainmentGary Loveman, CEO of Harrah’s, was presenting at an event and sitting in the front row were all of his competitors. He stood up, he showed slide after slide that showed precisely how they use their loyalty card, how they did the analysis, what kinds of metrics they looked at. And their competition was writing everything down.
Finally, after about an hour of this, someone raised their hand and said, “Dr. Loveman, doesn’t it bother you that your competitors are taking down every word you said?” He just looked quizzically at them for a minute and said, “No, not really, because by the time they figure out how to do what I just described to you, we will be so far ahead of them that they will never be able to catch up.”2. A. C. Milan: A professional football club based in Milan, Lombardy and one of the most successful organizations.3.
Financial Industry (Credit Card) – Marketing Analytics: .4. Progressive Insurance Industry (Motorcycle Insurance) – Pricing & Risk Analytics: .That is really what makes analytics a sustainable differentiating strategy for these companies. It is because it is not about a single insight; it is about a set of processes they have, a way of using data and incorporating it into their decision making, that really helps them transform their business. It makes them much more able to maneuver changing business conditions; it makes them much more likely to anticipate changes in customers and markets; and, most importantly, it allows them to come up with different scenarios and understand how they ought to react to these changing market conditions.