Application of Analytics


In this article we will talk about some of the successful applications of analytics. We will start this week with 2 different examples which I was reading recently from a podcast of Accenture and then move to some of the other industrial examples.1. Harrah’s EntertainmentGary Loveman, CEO of Harrah’s, was presenting at an event and sitting in the front row were all of his competitors. He stood up, he showed slide after slide that showed precisely how they use their loyalty card, how they did the analysis, what kinds of metrics they looked at. And their competition was writing everything down.

Finally, after about an hour of this, someone raised their hand and said, “Dr. Loveman, doesn’t it bother you that your competitors are taking down every word you said?” He just looked quizzically at them for a minute and said, “No, not really, because by the time they figure out how to do what I just described to you, we will be so far ahead of them that they will never be able to catch up.”2. A. C. Milan: A professional football club based in Milan, Lombardy and one of the most successful organizations.3.

Financial Industry (Credit Card) – Marketing Analytics: .4. Progressive Insurance Industry (Motorcycle Insurance) – Pricing & Risk Analytics: .That is really what makes analytics a sustainable differentiating strategy for these companies. It is because it is not about a single insight; it is about a set of processes they have, a way of using data and incorporating it into their decision making, that really helps them transform their business. It makes them much more able to maneuver changing business conditions; it makes them much more likely to anticipate changes in customers and markets; and, most importantly, it allows them to come up with different scenarios and understand how they ought to react to these changing market conditions.

Verification Methods for Business Plan Companies


Many articles keep talking about how important it is to be sure of a business plan company without engaging in business with them. All of them emphasize the importance of proper verification, but none of them shed any light on the methods. It is important for business plan companies to contribute to such verification. Once a client is sure that the plan writing company in question is trustworthy and reliable, it will open many doors for the firm.For those who are looking for some good ways to evaluate their shortlisted companies, here are some good verification methods and evaluation criteria.Going Through The Companies BackgroundThis activity need not be restricted to finding out how old the company is.

Actually, there should be clarity on how this activity will help you. Make a list of things that would become clearer with this verification step before heading towards its execution. A background verification should ideally give, at least, the below mentioned information:??? How long the company has been in business???? Is it a formally registered firm???? Are there any complaints regarding the company in the past? Were any of them really serious???? During its course of business, what are the successful and popular business plans created by them???? Go through the list of clients. Make note of clients in the same vicinity, in case you want to get a feedback directly.??? Find out the kind of reputation the firm and its owners enjoy in the market.??? If available, see a few business plan samples.??? Go through the list of best plan writing companies, reviews, and client testimonials for the plan writing company.Visiting The Physical Office – This can be a casual visit, but if your intention is to find out about the company, you need to be very attentive and observant. Business plan companies with only a virtual presence are not completely credible.

Worst part is that it is not easy to ensure credibility. When you visit the physical office, make sure you do the following:??? Meet the management team. Most of them make a very good impression, but there are rare chances when you can smell something foul. Just keep your eyes and ears open.??? Go through their work portfolio. Try to strike a discussion regarding the plans that you find impressive.??? Meet the planning team. They are the ones who will be writing your plan. Talk to them to gauge their level of expertise and experience in the corporate world and plan writing business industry.Hire a Private InvestigatorThis stage should actually never arise. If there is a company that needs to be verified till this level, it is difficult to trust the firm anyway. Still, if you wish to hire a professional to give you the details about the credibility of the firm, a few things that should be included in the report that you receive are:??? Bank Verification??? Direct Client Testimonials??? A Clean Chit From Any Major ScamsThe number of business plan companies is increasing day by day. Do not work with unprofessional and amateur firms. Your plan is very critical. Do not take chances with your choice of the planning firm.